Services

foundational services

START

For Solopreneurs
& Start-ups 

BUILD

For Start-ups &
Small Businesses

GROW

For Small & Mid-Size Businesses

PROFESSIONAL BRANDING

Identify differentiators

Establish foundational brand elements, including fonts, colors, logos

Create branded one-pager

Create professional bio

Create branded “walking deck”

STRATEGIC MESSAGING 

Identify target audience(s)

Develop core messages

Establish content pillars

Review existing communications and provide recommendations

Proofread and edit client deliverables

digital marketing

START

For Solopreneurs
& Start-ups 

BUILD

For Start-ups &
Small Businesses

GROW

For Small & Mid-Size Businesses

EMAIL MARKETING

Create prospect and client database

Create branded email template for ongoing outreach

Produce and distribute monthly
e-newsletter to database contacts

WEBSITE CONTENT & STRATEGY

Provide feedback on existing website content (if applicable)

Build 3-page website with branding, differentiators, and audiences

Edit existing website content

Build 5-page website with branding, differentiators, and audiences

SOCIAL MEDIA

Develop editorial calendar

Execute editorial content with social posts and digital graphics

1/week

3/week

START

For Solopreneurs
& Start-ups 

BUILD

For Start-ups &
Small Businesses

GROW

For Small & Mid-Size Businesses

PUBLIC RELATIONS & MEDIA OUTREACH

external communications

Develop core list of journalists and influencers

Conduct introductory outreach

Create ongoing engagement strategy

Create targeted media pitches and news releases

1/quarter

1/month

Prepare for media, podcast, and/or blog interview(s)

Conduct media training

THOUGHT LEADERSHIP & REPUTATION MANAGEMENT

Produce branded case study to convey results achieved on behalf of clients

Write and publish blog

1/quarter

1/month

2/month

Develop networking and speaking strategies

Develop whitepaper

START

For Solopreneurs
& Start-ups 

BUILD

For Start-ups &
Small Businesses

GROW

For Small & Mid-Size Businesses

EMPLOYEE ENGAGEMENT

internal communications

Develop intranet content strategy

Develop communication plan to support company strategy rollouts

Create intranet content

2/month

4/month

Develop leader and manager communications

Deliver change management communication strategies and plans

EXECUTIVE VISIBILITY

Create executive visibility plan and messaging

Deliver content and messaging for all-company meetings